Outbrain buys Israeli UI optimization co AdNgin
Israeli media recommendation platform Outbraintoday announced it has acquired Israeli startup AdNgin, a UI optimization company built to enhance the reader experience. This is Outbrain’s sixth acquisition to date. No financial details about the deal were disclosed.
Founded in 2006, and having raised nearly $200 million to date, Outbrain connects publishers, marketers and consumers through personalized, interest-based recommendations. AdNgin focuses on that same level of personalization, individually optimizing the reader experience based on their visual preferences.