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Outbrain buys Israeli UI optimization co AdNgin

Outbrain buys Israeli UI optimization co AdNgin

Israeli media recommendation platform Outbraintoday announced it has acquired Israeli startup AdNgin, a UI optimization company built to enhance the reader experience. This is Outbrain’s sixth acquisition to date. No financial details about the deal were disclosed.

Founded in 2006, and having raised nearly $200 million to date, Outbrain connects publishers, marketers and consumers through personalized, interest-based recommendations. AdNgin focuses on that same level of personalization, individually optimizing the reader experience based on their visual preferences.

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