As negative online comments can harm a hotel’s reputation, a series of positive reviews can turn them into a well-respected and well-recognized facility. That’s why Hotels.com ratings and reviews are important than ever! Guests are increasingly looking for hotel reviews online after choosing a location and getting out their smartphone or tablet. A recent survey has found that 88% of respondents now trust Hotels.com reviews online reviews more than personal recommendations.
It is very important for your hotel to receive a continuous flow of positive reviews. However, it is not easy to achieve.