Today most of the users are making a Google search before choosing a business. 3.5 billion users are dependent on Google when it comes to finding a business around them. More than ever, having your business on the first page if the Google search result has become very crucial.
Most of the Local SEO strategies are formulated with the intent of making your business visible to the user who is searching for a local business. And this is where a GBP listing can help you; a GBP listing is the epicenter of local SEO.
Having a verified GBP listing can help you secure the top rank in the Google search results. Your customer is too lazy to go through all the Google result pages to find a suitable business, they are simply going to choose the business that appears in the top five search results, and if your business failed to make it to the list, then you have already started to lose your customers!
Getting your business on the first page of search results can help you to increase your sales and your business. For any business owner, especially the local business owners, this is the best way to generate organic traffic.
The Internet has provided a lot of options to a single user searching for a business, and rather than filtering out the best choice for them, the user simply picks the business that ranks higher in the search results and caters to all their needs. If you have provided all the essential information about your business and have an optimized GBP listing then you can be that business which the user would choose.